Founder Kj Myers, a Jacksonville, Florida native, later went on to play college football at West Virginia University from 2011 to 2016 as a redshirt graduate. In 2013, Kj Myers hit a low point due to allowing many uncontrollable worldly nouns to control his energies. During this time, the philosophical idea of L.O.W L.I.F.E - Lack Of Worries, Living In Fearless Efforts, with the balloon symbolizing Love, Ascension, Let Go, Float On, Live Now, came to him. Through faith, Kj started to apply this lifestyle and conquered his inner non-aligning self-ideas, and his life realigned right before his eyes. Ever since, Kj has been pushing this message to anyone who wants to use it as a tool in their self-hero's journey.